In my opinion, this society is controlled by “Media”. When people watch television, video, film, and popular music they captured certain things that they don’t purposeful and it can be either positive or negative. Most people nowadays only focus on media and not the actual reality thinking that it is making their lives better but it can also get worse. Messages are conveyed in many different ways and it is like because people like or are addicted to media so much they think that everything that is said is true while it’s not always. An example of this is when advertisements and things gets us to buy their products that are not very liable and we just spend our money on it. Another example is when a celebrity, a president or just someone famous advertises something, they kind of makes us trust whatever they are advertising and then we get even more comfortable and buy it ourselves. Impact of media on gender roles is just like in the real world but they can sometimes exaggerate. Women on media are the ones that are mostly, cooking, cleaning and just basically doing house chores while men are the ones that go to work and provide everything for their families. Some things show on media can be sexist at times because it is not only men that go to work and provide things for the women and it is not only the women that do house chores. Some things shown by media can influence others to act a certain way because like I said before most people rely on media so much that they trust everything it says.